
This summer on Bradford Beach in Milwaukee (2021), swimmers might have noticed people in light blue T-shirts pushing an ice cream cart across the sand. But instead of frozen treats, the cart contained brochures and other information that beachgoers need to keep safe.
The cart is part of a new Beach Ambassador Pilot Project run by Wisconsin Sea Grant, Milwaukee Water Commons, Milwaukee Riverkeeper, Coastline Services and the Milwaukee Community Sailing Center. In this episode, learn how these organizations created the project in response to four drownings that occurred on McKinley Beach in Milwaukee in 2020 and an increase in beachgoers because of the pandemic.