Like others in so many economic sectors hit hard by the coronavirus pandemic, Wisconsin aquaculture operators and commercial fishers are looking for ways to adapt their products and strategies in a disrupted marketplace.
The National Sea Grant College Program, in which Wisconsin Sea Grant is a participant, recently committed resources to coastal states to help those affected by COVID-19. In Wisconsin, that response is to structure and hire for a new, one-year non-renewable marketing and outreach position focused on the Eat Wisconsin Fish Initiative. Applications will be accepted until 11:55 p.m. CST Friday, Aug. 28.
The Eat Wisconsin Fish initiative kicked off five years ago and connects Great Lakes fishermen and aquaculture operators with consumers, restauranteurs and retailers. It seeks to capitalize on the premise of eating locally and supporting local businesses. The United States imports more than 90 percent of its seafood and this effort would inspire more domestic production and consumption, along with educating Wisconsin consumers about the health benefits of fish.