New science communication tool available

An example of information provided by the Science Communications Toolkit.

Looking for help communicating about science to a nonscientist audience? A new publication is available to help students and researchers. Written by Amy Lentz, a graduate of the University of Wisconsin-Milwaukee’s School of Freshwater Sciences professional master’s program and edited by Wisconsin Sea Grant Social Science Outreach Specialist Deidre Peroff, this free, downloadable “Science Communications Toolkit” offers tips to help make science more understandable to audiences such as elected officials, possible employers, grade-school students and reporters.

In addition, the publication contains suggestions for developing effective graphs, PowerPoint slides and social media messages. Funding was provided by Wisconsin Sea Grant in partnership with the University of Wisconsin-Green Bay in Manitowoc and the Southeastern Wisconsin Watersheds Trust, Inc.

Take a look and make your science stand out.